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Thursday, May 02, 2013

Paid news -- Media monitoring

Here is a quick look at whats up on the sujbect of a personalized &/or customized news service, generally aggregated by a newspaper (for its audience) or a third party (with an agenda or a business motive). See also: syndication
What is paid news? By Ashutosh Nandi, Cuttack, THE TIMES OF INDIA
Paid news or paid content are those articles in newspapers, magazines and the electronic media, which indicate favourable conditions for the institution that has paid for it. The news is much like an advertisement but without the ad tag. This kind of news has been considered a serious malpractice since it deceives the citizens, not letting them know that the news is, in fact, an advertisement. Secondly , the payment modes usually violate tax laws and election spending laws. More seriously, it has raised electoral concerns because the media has a direct influence on voters.

Who is in this business?

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